Most strategy consultants only interview leadership.
The workshop model is clean, billable, and structurally broken. What changes when you interview all three views of an organization.
September 13, 2026 · 3 min read
Writing
Field Notes
Writing on strategy, positioning, and why most consultants never leave the boardroom.
New pieces published as I write them, not on a schedule.
The three views of an organization that almost never match.
Leadership has a vision. Staff have an operational reality. Customers have an experience. Growth stalls in the gaps between them.
September 12, 2026 · 5 min read
Fix positioning before you buy more marketing.
Amplifying a message aimed at the wrong person is the most expensive form of doing nothing.
September 11, 2026 · 3 min read
How to interview customers who don't have vocabulary for what they want.
What to actually ask, how to handle the answers, and why open-ended interviews produce data that surveys never will.
September 10, 2026 · 4 min read
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